The Research Paper Topics in Neuroscience Chronicles

The Research Paper Topics in Neuroscience Chronicles Our routine-driven daily mental activities are just insufficient. Please contact the Program Office should you have any questions about the organization and fashion of the paper. Our aim gives deep and accurate analysis about different topics associated with Bread Machine market. Our aim offers deep and accurate analysis about different topics linked to Tantalum Hydrate industry. New Questions About Research Paper Topics in Neuroscience The consequences of cocaine on human body movement can be observed in nightclubs all over the world on more or less any certain weekend. A food might turn be reported to boost cancer risk, but the effect might be quite so small that, say, only a couple of hundred men and women in the whole country get cancer who otherwise wouldn't have. Imagine that what's happening in your brain is similar to a shrunk-down variant of the worldwide human population interacting via the Internet. Smart-star t parenting means helping your child's brain make the appropriate connections. What You Need to Know About Research Paper Topics in Neuroscience Increasing demand for the neuroimaging devices and the expanding research activities in the subject of neuroscience contribute to the increase of the market in North America. Therefore, it's necessary to learn the methods to recognize the warning signs and share one's fears to an expert to prevent the worsening of her or his affliction. Though some visual excitement is very important to continue to keep viewers engaged, too much of it and you put yourself at possibility of losing them. Other things that are predicted to drive the industry growth positively are favorable reimbursement policies and the developing government spending on the health care infrastructure. Life After Research Paper Topics in Neuroscience Some of the first models of brain regionalization proved severely misguided, mainly since they were built on minimum evide nce. The science classroom, the main area to market neuroscience literacy, is not ready to face this challenge. It is irrelevant when or where. Medical science is just one of the biggest groups to use biology to their benefit. You might have specific questions regarding how autistic men and women develop or the way to help them. The person appears to be fine, and it's tough to tell if you only look at an individual. In each scenario, participants read the words in order to do a word-finding undertaking. Some men and women appear to have problems switching back because they've learned over a lengthy period to switch off their emotions,'' Dr Molenberghs explained. For noise which has a small variance in comparison to the signal, the majority of the output states will occur with an extremely modest probability. To fully grasp how brains develop we have to know how their cells develop in specific and reproducible ways as a consequence of their very own internal mechanisms int eracting with an expanding collection of stimuli from beyond the cell. The human system might be an advanced, refined system which regulates and coordinates body activities. The principal problem, however, is the deficiency of a hierarchical structure. Research proposal writing can be referred to as a tough procedure and one may use the pluses of the world wide web and read a totally free cognitive neuroscience research proposal example written by the certified and professional writer. There are particular jobs that need a PhD. Generally, social science research, a scientific research, applies similar research methodologies the very same as different kinds of research like marketing research that is inherent with both quantitative strategy and qualitative strategy, clinical research that's emphasized on specific areas like pharmaceutical, chemical, health care research, and so forth. Grow a productive research strategy at this time. The neuroscience research paper ought to be in journal article format and ought to incorporate every one of the sections below. Researchers understand how to read studies efficiently, and you may learn, too. Together, scientists like these laid the foundations of contemporary neuroscience. It's your interest that will motivate you to keep working and to create a fantastic dissertation. Before you commence writing a single word of your paper, you first will need to understand what your thesis will be. Work through each one of the boxes but be ready to revisit this at distinct phases of the dissertation. Don't forget you will want to get a fair sample to undertaken meaningful quantitative analysis. The subject of behavioural neuroscience progressed immensely in the past century and includes the growth of methodology and scientific tools to probe many facets of cognition. Questia provides topics below from top sources that add to the value of shared wisdom and ways of optimizing intellectual growth. There's been a rapid gain in the instances of neurological disorders like cerebral stroke, Alzheimers disease, epilepsy, and Parkinsonism that has increased the demand for those developments in the area of neuroscience. The outcome of the research in the sphere of neu roscience are frequently utilised in medicine, since there are a growing number of people with the nervous disorders and issue with the nervous system and behavior. Growing neurological disorders and the maturation of the technologies are the important elements contributing to the development of the segment. If you are a newcomer to autism research, you will likely wish to be familiar with present state of autism research generally speaking.

Capstone Project on Employees Motivation

Statement of Topic: To determine, how employees can be motivated in US Bancorp, Finance Insurance Industry. Abstract: This research is focusing on employees in US Bancorp, one of the fifth leading commercial banks in United States, accredited with a high rank based on its deposits. US Bancorp has over the years been associated with consumer complaints largely because of its poor customer services. The consumer complaints are partly attributed to the fact that employees are lowly motivated hence, the more likely they are to provide poor services. The study project is further outlining on ways in which employees can be motivated in an industry that deals with a large pool of clientele. Research Problem: This is a real problem, and it is indicated from the following data. The cost of turn over within finance and insurance industry is $30,000 month or calculated as $1,000 in every employee on a daily basis. This will total to $360,000 per annum. Most of the actual costs in most companies are usually higher than the estimated cost. The cost of turn over within this industry may be unnecessary and avoidable. However, for this to happen in a company that employs 63,000 employees, their satisfaction requires to be increased from 4.0% to 10% for a more productive workforce. Purpose for the Action Research: This study is giving an outline to reasons of high-employee turnover which is directly related to a work force that is not motivated. The purpose of this research is to identify why the employees need to be motivated and how this motivation can be carried out. Through the profit and loss reports, the employees’ turnover in US Bancorp will be established. Problem Statement: US Bancorp has over the years been gaining a reputation that may drive away the potential employees. This is a problem that is widely known and publicized in different articles, newspapers, magazines and journals such as the Inner City Press or the Fair Finance Watch and from links such as https://dukeemployees.com/newsseptember2001.html. This problem does not only exist in this company only, but also in other companies all over the globe, where most employees feel neglected or overworked (Michael Anderson, 2000). Theoretical Frameworks: According to Frederick W. Taylor in theories of motivation, workers are significantly motivated by pay. This theory is likely to work in US Bancorp, which delays its employees’ pay for their extra time of working. Taylor’s theory of scientific management argued that the employees do not enjoy their work naturally, so most of them require supervision and motivation. Workers have to be compensated for their overtime shifts and payment made according to their produce. Audience: The audiences that will benefit from this research are the businesses of all sizes, individuals, municipalities and other financial institutions. Through this research, these parties will be able to establish, if in the future, they will conduct their financial affairs with the bank. Justification of Problem Statement: In recent publications in the global news and Internet, the bank has been ranked among the lowest reputable banks in the banking field. Demographic information will be collected to give a detailed report on the employees’ grievances and ways in which employees can be motivated. This problem started in year 2001 to 2002 as evident on this link; https://dukeemployees.com/newsseptember2001.html. This is a problem that affects the public but more so, the consumers who have their deposits or investments in this bank. From the different sources of this information, this problem is relevant as the fraud cases made against the tellers all inter-relate with a work force that is not motivated. People ought to be concerned since this is not just any other bank, but one which offers services to businesses and individuals all over the world, it also makes delivery payment solutions the institutions and individuals. The employee confidence issues within US Bancorp in Minneapolis and Minneso ta. According to US bank.com, (2011) US Bancorp has experienced a net income of 3.3 billion, revenue of 18.1 billion and an increase in total assets of 320.8 billion (US bank.com, 2011). With this data, this shows that employee satisfaction is not attributed by lack of funds in the company. Rather, the contributing factor of a work force that is not motivated is delayed payments, discrimination of female employees and uncompensated work-force for an extra shift (Mulligan, September 13, 2001). For the unsettled employee grievances, their frustrations are directed toward the customers who get their accounts mishandled and cases of fraud going to a rise. The credit rating of US Bancorp among its competitors, gives a result of $260M and a TARP funding of $6.6 B. Its competitors range from $379M to $ 1.8 B in results. This shows that the competitors are excellent performers are compared to US Bancorp. This is evident in the financial and market statement data which is provided by BATS Exchang e, NASDAQ, SEC and Xignite Inc. Industry.

MMW Exam Topics Generator - How to Use it to Write High School Essay Topics

<h1>MMW Exam Topics Generator - How to Use it to Write High School Essay Topics</h1><p>Finding the most ideal expositions for your secondary school or school composing necessities can be a troublesome and tedious procedure. Numerous secondary school understudies find that they don't have a lot of scholastic composing experience, which makes them feel off guard in contrast with increasingly experienced and qualified competitors. What's more, regardless of whether you do have some involvement with the composing territory, countless article subjects will in general require a broad measure of foundation data and detail.</p><p></p><p>Having trouble finding the correct points can prompt an absence of center and thus, the failure to satisfy your fundamental goals for the task. While there are numerous approaches to this assignment, the utilization of the MMW Exam Topics Generator apparatus ought to furnish you with amazing results.</p><p> ;</p><p>'American Exceptionalism' is a genuinely normal theme, as most understudies will as of now be comfortable with the essential attributes of American qualities. In any case, it is imperative to recollect that there are numerous assortments of American political and social assessments and convictions, which implies that you have to remember this reality when expounding on such things. Besides, while you're composing on American governmental issues, it's essential to remember the heap of segment contrasts between various American locales, for example, the more country zones versus the more urban areas.</p><p></p><p>In request to abstain from misrepresenting the subject or causing the primary target of the paper to appear to be excessively self-evident, it's indispensable to remain adaptable and have the option to write such that will interest every single imaginable peruser. One way that you can do this is to make your thoughts increasingly mi nd boggling, utilizing enormous words and entangled sentences to grab the eye of the reader.</p><p></p><p>Sometimes article themes are additionally of a to some degree questionable nature. In this manner, so as to make the ideal article, you should utilize cautious research and detail to build up the primary concerns of the piece. At that point you can connect these focuses back to different thoughts that will help individuals to see how everything ties together.</p><p></p><p>It is additionally essential to introduce the fundamental objective in a brief way, as opposed to persuading that a particular move ought to be made. Preferably, it ought to be genuinely clear what you are attempting to achieve with the article theme, without over-clarifying it. And keeping in mind that you're doing this, you might need to consider having an additional arrangement of eyes to check the substance to ensure that it's genuinely as it ought to be.</ p><p></p><p>And along these lines, it's imperative to think about the general thought before you really get down to the low down of composing it. As opposed to concentrating on the everyday functions of something, it's normally better to take a gander at the master plan so as to outline your contentions such that will engage the individuals who are perusing the exposition. For instance, in case you're endeavoring to get a point across with respect to how incredible an individual looks, you should make the peruser mindful of the contrasts between various kinds of skin, how their physical make-up changes in stature, and what individuals see when they see various sorts of people.</p><p></p><p>While composing paper themes can frequently be troublesome, there are various subjects that are anything but difficult to expound on and can be fascinating to peruse. On the off chance that you utilize the MMW Exam Topics Generator and utilize the corre ct kind of research, you'll see that your exposition themes will wind up being charming to peruse, and ordinarily will improve your evaluations in class.</p>

The Paper on Sale Trap

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Essay on The Role of Women in Australia in 1914- 1918

During the years from 1914 - 1918 Australia was at constant battle all over the world fighting for the british. With battles deaths always follow. So many people say, â€Å"what did we ever gain from WW1 we lost so many people as a country†. Although we lost almost 60,000 men and 150,000 wounded or taken prisoner. After the war the British Government offered ex-servicemen free transportation to some of the colonies, 17,000 migrants arrived in Australia between 1919 and 1922. Community organisations paid for migrants to come over to Australia. Small numbers also arrived independently. It was also said that up to 300,000 men came over from britain post war to live. The British government gave an incentive to migrate over because so many people†¦show more content†¦Many people still thought that a womans place was in the kitchen, this changed shortly after the second world war. 500,000 women joined the workforce post WW1 because all of the men had gone to war. This set A ustralia up and benefited from more people with a wider experience in many jobs. Economy and industries Australian industries such as steel-making and pharmaceuticals suddenly found themselves filling roles that were previously done by German rivals. Australian government was keen to make sure that Australian wheat, wool and meat reached Britain and helped the war effort there. The government was keen to make sure that the Australian wheat wool and meat industries made it over to britain to help out with the war efforts. So a law was made giving it the power to acquire the whole wheat and wool harvests which had seen to be an impossible action under the Constitution, but were then allowed to be done because of the new law. However, shortages at war and selling scarce goods at a very high price meant that many ordinary working people suffered because of a rise in price and a massive drop in their standard of living. After the war 400 new products were being sold that previously had been needed to import from enemy countries. This meant that there was a major fall in the major cities. At the end of the war the Commonwealth had numerousShow MoreRelatedImpact Of World War I On Women s Roles1517 Words   |  7 PagesAsmeeta Singh Assess the impact of World War I on the role of women in Australian society. In assessing the impact of World War 1 on women’s roles in Australian society, it is clearly obvious that there was no great effect. Women took on a great deal of responsibility when men were at war and many aspects were discovered about women’s abilities and many injustices were also created, which revolved around women, their jobs and the rest of their daily lives. According to https://womenshistory.netRead MoreRemembrance Of Australia s Participation1333 Words   |  6 Pagesout in 1914, men gathered from all over the country to fight for their Empire. Australian Prime Minister Joseph Cook said on the 4th of August 1914, â€Å"when the Empire is at war, so is Australia.† Australia as a nation lost 61,928 people from a population fewer than five million, nevertheless the war brought us to a new era and provided a new cultural status and identity. The Australian community emerged into the modern era, with women taking up the role of men in the workforce and Au stralia gainingRead More Experience of World War One Portrayed by Siegfried Sassoon and Erich Remarque1383 Words   |  6 PagesWhilst patriotism and romanticism initially called men to war in 1914, by 1918 the idealism soon changed with the reality of trench warfare. Soldiers from across Europe, and indeed the world, first entered World War One with innocent enthusiasm. The expectations of the young men who joined, however, were shaped by the culture of age. It was the romantic mood of the time which essentially reinforced the hope that war would be won in honorable battle and ‘be over by Christmas’. These expectationsRead MoreThe World War One : A Devastating Effect On The Australian And Tasmanian Society1340 Words   |  6 Pagesbroke out in 1914, men gathered from all over the country to fight for their land. Prime Minister Joseph Cook said on the 4th of August 1914, â€Å"when the empire is at war, so is Australia.† Although Australia as a nation lost 61, 928 people, the war brought Australia to a new era and provided a new cultural status and identity. Through the war and our participation in World War One, our community emerged into the modern era, with women taking up the role of men in the workforce and Australia gaining culturalRead MoreAustralia s Involvement During The War1473 Words   |  6 Pageswere considered the Central Powers of the war, despite multiple other countries participating. This report will cover the main aspects of Australia’s involvement in the war, as well as how it affected Australia as a nation. GENERAL INFORMATION ON THE WAR World War 1 came to life on the 28 July 1914 after a Serbian nationalist secret society known as ‘The Black Hand’ orchestrated the assassination of the heir to the Austro-Hungarian throne, Archduke Franz Ferdinand. The murder took place whilst theRead MoreThe Impact On The Australian Home Front1244 Words   |  5 PagesIn August 1914, after the outbreak of World War I, an immense wave of support flooded Britain from her ally, Australia. All Australian political parties, community leaders, newspapers and churches were on-board with this major movement to help the mother country. All believed it was a morally right and necessary commitment . World War I, 1914 – 1918 had a significant and long lasting impact on the Australian home front. ‘The civilian population ’ had to undergo many changes to cater for the war.Read MoreExplain The Activities And Living Conditions Of People During Ww1786 Words   |  4 Pagessoldiers rely on the people at home for sup port while they are fighting at war. Family and friends support from the home front like sending packages, letters of support, photos of loved ones, Tabaco, food and clothing. Before World War 1 broke out in 1914 the expected roll of a woman was to raise the children and manage the home. They were also encouraged to join voluntary organisations. For example: The Red Cross, Australian comforts fund, the cheer up society, Aid detachment Country women’s associationRead MoreWorld War One On The Changing Role Of Women933 Words   |  4 Pagesof World War One on the changing role of women, effects of weaponry and trench warfare and discrimination against German and Turk Australians? World War One was a significant event in Australian society, from 1914-1918.The impact of World War One on the changing role of women, effects of weaponry and trench warfare and discrimination against German and Turk Australians.These different topics all changed Australian society in varied ways. The changing role of women in World War One has had a significantRead MoreThe Role of Women in Australia 1900-1941 Essay2334 Words   |  10 PagesYR 12 HISTORY- AUSTRALIA 1901-1941 Aim: „ « To describe the nature of the role, and lives, of women in Australia before, during, and after World War One „ « To identify, and describe the extent of, the international influences on the role, and lives, of women in Australia before, during and after World War One Australian women prior to World War One lived a life that consisted of traditional female roles similar to those of their British and Irish relatives. Their value in society was basedRead MoreHigher History Women1700 Words   |  7 PagesModel Answer Changing attitudes in Britain Society towards women was the major reason why some women received the vote in 1918. How accurate is this view? During the 1900s, many women were beginning to stand up for themselves and no longer wanted to be inferior to men. Prior to 1918, women were disrespected and under - valued in society. There was a change in attitudes towards women as the image of the New Women began to arise. They were becoming involved in various different jobs, having the

Symptoms And Treatment Of Posttraumatic Stress Disorder

In the study, the participants were sampled for convenience, there were a total of 31 subjects. These subjects were patients that were in a major New York hospitals Cardiac Intensive Care Unit, the reason they were in the unit was so that they could be treated for their acute myocardial infarction. These subjects were patients in the Cardiac Intensive Care Unit between August and December of 2006. The subjects who were selected to take part in this study were selected bases on certain criteria. The criteria that was used to select the subjects included the ability of the subject to speak English, there being evidence of their myocardial infarction, the stability of the patient, the ability of the subject to give informed consent for the†¦show more content†¦These follow-up interviews were done over telephone. The procedures were approved by the IRB and HIPAA. In the baseline interviews the clinicians assessed the social demographics of each participant, asked questions about the subjects medical history, used the CES-D to check for symptoms of depression, checked with the CCI for any comorbidity, and asked about how much support the subject felt they had. Likert scale responses were developed to asses some of the symptoms like pain, anxiety, and other symptoms. Variables in how severe each patient’s myocardial infarction was were collected from the review of each subject’s medical records. Left ventricle ejection function was used to estimate just how severe the damage was to the myocardial muscle. The SCID was used to evaluate each subject for preexisting Posttraumatic Stress Disorder symptoms. In the follow up interviews the SCID and the IES-R were used to assess the Posttraumatic Stress Disorder in the patients. When it came to studying the independent variables and Posttraumatic Stress Disorder, linear regression was used. The Posttraumatic Stress Disorder symptoms were said to be continuous variables. When it came to studying predict ors there was a two-step process to conduct that research. Independent t tests were used to study the

Business Research Methods of Strategic Marketing

Question: Describe about the Business Research Methods of Strategic Marketing? Answer: Introduction In-house LTD cuisine is an Indian cuisine restaurant inside Heathrow airport. The business objectives were to provide the authentic food for people especially students and business persons. In-House Ltd Indian cuisine aims to provide the best quality food for its customers that includes different Indian dishes to the locals. The products are priced differently and affordably to the students and their quality satisfy the needs of the consumers. The staff also is well situated in the cuisine. The major part is that they do not receive any competition from the same genre. The operating style of In-House Ltd cuisine at Heathrow airport is simply traditional and the daily operations include cooking, serving, food preparation and staff would serve them very carefully. (Crosby, 1997) Aim of the project The major aim of this project is as follows: To determine the nature of the organization and to be the best restaurant inside the Heathrow airport is the major aim of this project. IN-house Ltd cuisine is inspired to achieve high sales of revenues and to increase the new opportunities, In House Ltd cuisine need to focus on new strategies to meet the huge potential and to attract the customers for reaching the goals and expansion. To meet the new opportunities, it can increase the emergence of health conscious market segment amongst student as well as business people. This way, the organization can expand its goals and focus on expansion strategy. (Creswell, 2012) Objectives The objectives of the in-house ltd Indian cuisine at Heathrow airport is as follows: To continuously innovate and offer up-to date services to customers. To attract more number of customers and to improve the revenue with the sales is the major objective of the restaurant. To deal with the market oriented business strategy that it helps to identify and analyze the needs of the consumers. Scope The scope of this project i.e. the requested consultation service can be described as: To determine the target customers, to analyze their needs, to design the strategies and approaches, to generate values and to meet the goals as well as expectations To develop the new system of operation in terms of achieving higher value of economics and to increase the higher level of satisfaction. In-house LTD Indian cuisine at Heathrow airport also wants to embark its strategy on expansion methods and advertising campaigns. Method Market research is based on important terms called as designing of questionnaires, data collection, analysis etc. The major purpose of market research method is to improve the decisions of marketing and to make the research effective with more accurate information used in the research. There are two types of data collection methods such as primary data method and secondary method. (Cooper, 2003) Primary and secondary market research Primary data: This type of method is usually observed directly from the respondents and the data must be collected by observations with respect to the respondents. It can be called as time consuming and expensive. The process is lengthy and difficult. It involves experiment, sampling, survey and questionnaires. This method often needs experimental approach to identify the variables associated with the research. (Aaker, et.al. 2004) Experimentation involves the variables constant and the impacts of experimental variables can be measured. Sampling: This method involves systematic selection of number of units and it represents the total population where the marketers can deal with the market segment successfully. The main objective of sampling includes development of the business and it is used to study the event depend on the future revenues of the In-House LTD pvt Indian cuisine. (Bloomberg.et.al, 2011) Survey methods: The survey method can be dependent on the nature of the issue, the information that needs to be tested with respect to the hypothesis like funding and personnel involved in the research. This method includes interviews, either by e-mail or personal interviews. This way, the In-House Ltd pvt Indian cuisine can generate the customer response. (Chisnall, 2009) Questionnaires: The careful design of constructed questionnaire is vital to lead to the success of any kind of survey. It is based on the research purpose that helps to design the questions and also the structure of the interview with respect to the solutions of the respondents. This is designed to deal with the information that could help to meet the requirements successfully. (Milne, 1999) Observations: The observation approach is designed to record the behavior of the respondents and it does not include any direct contact with the respondents. Thus, their behaviors and actions are identified and measured in a systematic matter. Observation is connected directly and ignores issues of survey methods, encouraging respondents to deal with the true feelings or opinions. (Cooper Schindler, 2003) Secondary method The secondary data collection method is dependent inside or outside the organization for some means than the recent identification. It involves general data with respect to data services and it is generally available in private or public reports or has been gathered by the researcher itself. Because secondary data are available already, it does not require any kind of money and the researcher can also save his/her time. It is examined and identified with respect to the primary data collection method and is based on the internal as well as external sources to determine the major goal of marketing. (Lehmann, et.al. 1998) Internal research of secondary data method can participate to research of In-House LTD Indian cuisine might contain information about the past marketing activities and research like sales, revenues of the competitors market and the organization can record and store the correct and excellent sources of data. (Johnson Mathews, 1997) The secondary sources can be developed with the help of periodicals, publications and websites as well as other sources. The famous sources such as The Economist, The Marketing, Wall Street Journal and other information on any reliable published sources could be meaningful for defining problems and developing hypothesis. (Kotler, 2000) The external sources of research that could be used are international sources, books, literature sources etc. There are two types of marketing research and such as qualitative methods and quantitative methods. Qualitative methods include major identification of issues with respect to the development of the Indian cuisine inside Heathrow airport. The major characteristics of this research are to deal with the objectives and to identify the issues that could be seen in the future. (Milne, 1999) Quantitative methods include conclusive research and it helps the researcher to identify the market and to describe the target market to deal with the decision making. The main idea is to deal with the research that could reflect the market. The major characteristic of this market is to define the objectives and to deal with the sampling methods. This will help to measure the estimated accuracy. (Saunders.et.al, 2009) Marketing strategy development Market strategy development is an important art and science that formulates implements and evaluates the decisions which enables an organization to achieve the goals and objectives. It includes systematic determination of objectives and it helps to implement the policies and achieve the organizational goals. (Yin, 1994) It integrates the activities of various functions and sectors such as business, marketing, sales as well as production. It is an ongoing process that helps the business to assess the strategies and to identify the implementation successfully. The major important functions of marketing strategy development are that organization faces changing and challenging situations. It provides a broader approach to the researcher to understand the plan in a better way. (Zikmund.et.al, 2010) To understand the marketing strategy and to develop the market in the dynamic and competitive environment, there is a need to identify the challenges, strengths, weakness and opportunities. Thus, the report aims to present the major frameworks across organization with respect to five forces analysis, porter model, SWOT analysis and marketing mix. Analysis and development of proposed ideas The restaurant is famous for Indian cuisine and it is largely famous for Indian foods. This adds huge excitement to the experience and also creates a relaxed environment. SWOT analysis of In-House LTD Indian cuisine SWOT analysis will depend on marketing strategies such as: Strengths Location of the cuisine would be inside the Heathrow airport and the Indian cuisine will offer competitive prices to increase the base of customers. Food will be cheaper when compared to its competitor and it will be the major strength of this Indian cuisine. This brand will create a strong image in the minds of the consumer. It will also help to increase the convenience and add different menus and varieties in the item. The service style offered to the customer is new and there is a very strong trademark recipe. This way, it can generate high sales every year and create high revenues. High level of customer satisfaction will also add the strength to the customers and necessary actions would be taken to meet the confidentiality as well as privacy. High qualified and talented as well as skilled people will help to meet the customer satisfaction and also it will increase the amount of sales. With respect to the innovation and diversification, the product range could be increased and th us, the strength will increase. Thus, it will increase the extensive geographical and demographical presence. Weakness There might have issues with the growth rate because of lack of knowledge and about the values of the customers. Consumer behavior differs and thus, expectation also differs. It creates issues with respect to changing trends and needs and multiple cultures and varieties. (Fen Meillian, 2005) Opportunities There will have an increase in the applications of franchising and the reputation of Indian cuisine could lead to a greatest asset in the long run. Increase in the demand for the service sector with respect to the increase in population will increase and the commitment of health conscious diet will attract high number of customers across the globe. With the innovation, the product range will keep the accumulation on customer base. Restaurant is located in excellent location and the competitor is not much so the Indian cuisine can increase their operations and can expand it to long range. Threats Legal threats like law suits against the restaurant against their advertising and meals items, obesity caused by the food and employment etc are the major threats for Indian cuisine. There might have issues with fluctuations in net profits that impact the investor relations. More growth in the Indian cuisine comes from the target market and there could have threats with decrease in the consumer spending that could affect the sales of In-house LTD Indian cuisine. (Olorunnirvo,et,al, 2006) Five forces analysis Porters five forces is a framework that helps to analyze the development of business strategy and has been formed by Michael Porter in the year 1979. Porters five forces is a simple yet vital tool to perform the business situations. It is important; it helps to know the strengths of the competitive position. This model plays a great role in the hospitality and tourism industry so as it is important to determine in this market as well. This is very useful to understand the current market and strengths as well as weakness. It offers good services to the industry and helps to make a decision to deal with the successful way and to remain positive for the business. (Haider, 2001) There are many hospitality industries and out of all the hospitality, the organization can succeed with porters 5 forces and this method helps to deal with the effective way to run the hospitality business successfully. It has the potential to be profitable. Thus, porters five forces is very useful and helps to sustain in the market. The porters analysis is divided into five forces such as Threats of new entryThreats of substitutesBargaining power of suppliersBargaining power of customers andRivalry amongst competitors Threat of new entry Each and every business deals with competition and to expand the business, there is competition between the companies. The new entry brings major change in the external market and every person should attract for the profitable business in the market. If there are high profits in the industry, all the people want to spend money to make it a business. There are always the threats of new entrants for the Indian cuisine that would be opened inside the Heathrow airport. Economies of scale could lead to high entrants and brand image of customers, scarcity of resources and high switching costs can also lead to barrier. The customer will prefer the Indian cuisine with respect to low prices. (Lu Seock, 2008) Threat of substitutes The products or services that would be provided at Indian cuisine inside the Heathrow airport are likely to have substitutes and they could pose a threat to deal with high prices. By this, the high price product has the possibility to occur in the market. Thus, customers always look for low priced products and high quality products. The threat of new entry could also be determined with the factors such as close association with customers, brand loyalty, switching costs for customers and recent trends. (Peterson, et.al, 1997) Bargaining power of suppliers: Bargaining power of suppliers is called as the ability to influence the price setting. It assesses to drive up the prices for the suppliers. Supplier can be influenced with the profits and for reducing the higher prices, they might decrease the level on quality. The Indian cuisine can select the suppliers based on the quality as well as the high profit margins for the business. Suppliers bargaining power is high with the few large suppliers rather than a fragmented source of supply. The switching cost of from one to other supplier could be high and there might have chances of suppliers integrating towards higher price margins. Forward integration leads to economies of scale for the supplier. Indian cuisine looks for high quality ingredients and materials from their suppliers and this also helps to improve the profit margins to operate the business successfully. Bargaining power of customers: Bargaining power of customers depends on the differentiation amongst the products as well as services. It depends on the cost of the customer and if the customer gets more profit from one supplier, it will not create other supplier. Customers bargaining power is likely to be increased with the purchase of large volumes of products and there is a concentration of buyers. The services industry comprises a large number of small operators and if customers have fewer margins, they will switch to other food restaurant. (Denzin, et.al, 2000) Rivalry The increase of rivalry among the industry will impact the food cuisine and the restaurant leads to competition inside the Heathrow airport. The increase of sales and investment on sales promotion of other restaurants will create rivalry and competition exist between existing players is likely to be increased with many players as they possess similar strategies and there is not much differentiation between the players and their products as well as services. Hence, there is high level of price competition and barriers for exist are also high. Indian cuisine is the best and the most profitable restaurant. Thus, to conclude, Indian cuisine is the successful restaurants and it offers the good service environment and variety of Indian food to one place to another in affordable pricing and with the use of porters five forces, the company can improve their services and can examine the position in the market and provide the best and high quality food to the consumers. The restaurant business is developing day by day and also generating more profit for the business. Strategic planning process Ansoff growth matrix Ansoff growth matrix helps the marketer to deal with the business with respect to new market and it is segmented into different strategies such as market penetration, product development and market development. Market penetration: To achieve the market penetration goals, the Indian cuisine will focus on customer value and high quality service along with community participation. Product development: The product development leads to menu and service design and innovation as it generates strong communication and helps to improve high consistency with respect to quality and quantity of the food materials. Thus, the team of Indian cuisine food will follow the trends and tastes responded by the customers for seasonal travels, spring and fall winter seasons etc. Market development: The Indian cuisine can seek advantages with international strategy as they will focus the local as well as international customers thus they will work on proper planning and tactics such as diversification strategy that will recognize the new market. It will follow the most successful diversification with this concept and this way, the Indian cuisine can improve its growth in the Heathrow airport, London. (Sureshchander, et.al, 2002) Marketing mix model The marketing mix of the Indian cuisine inside the Heathrow airport consists of the various elements to achieve the market objectives. Once, the marketing objectives have been established, the next stage is to define how they can be achieved. 4Ps of marketing mix Product: The Indian cuisine restaurant will develop an Indian menu with respect to the customers needs and tastes. It will introduce products that could attract the customers and they will strongly concentrate on vegetarian foods with the diversified product range and high varieties of food in the restaurant. Price: The perception of customer lies in an important determinant and the most authentic cuisine is Indian food that attracts millions of customers. Thus, the product will be classified into the categories of affordability and core value. This will develop different price perceptions. Promotion: The promotion is an important aspect of the marketing mix that covers advertisements and with the help of online promotional methods; it includes sales and direct mail. Place: It is important that deals with the physical location and it encompass to drive the customers in the cuisine. (Sarvanan, 2007) Outcomes/conclusion Once the marketing strategy is in position, various roles will be assigned to an individual and systems are put in place to meet the market feedback that could measure success and in the changing life style of customers, the variety of products will lead to the major food service across the world. Key deliverables Through this research, there will have deliverables with respect to the research findings such as innovation will lead to success and improve the business performance. Marketing is really important and high quality as well as better customer service leads to major areas of business. (Babakus Boller, 1992) References: Aaker D. A.; Kumar V.; Day G. S (2004) Marketing Resarch (Eight edition), John Wiley Sons, Inc., 2004 Babakus, E., Boller, G.W., (1992). An empirical assessment of the SERVQUAL scale. 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